Company Background

ASFA, founded in Tokyo, Japan in 2008, is one of the leading and reputable household and commercial disinfection and deodorization products with production facilities in Japan, Vietnam, Shenyang (China), and Ukraine (Europe).  Major starred and chained hotels, restaurants, kindergartens and nursing homes use ASFA products in various scenarios including personal, household and public areas disinfection (schools, nursing homes, hotels, children's playgrounds, corporate offices and catering facilities).  Following the 2011 Fukushima earthquake and tsunami, ASFA was designated by the Japanese government as the only disinfection and sterilization product in the area.  In 2016, ASFA became the sponsor of the Japanese women's wrestling team for the Rio Olympics.

ASFA has changed the disinfection habits of the Japanese with significant contribution in improving personal and environment hygiene.  Driven by market demand of quality hygiene product, ASFA entered the Chinese and Hong Kong markets, major star-rated hotels, institutions and schools use ASFA products for disinfection and deodorization.  ASFA aims to help the public to understand from the Japanese disinfection habits, enabling every family to improve their health by enhancing the personal and environment hygiene at an affordable price.

ASFA has more than 40 online and offline stores in China and Hong Kong (mainly located in Hong Kong, Shanghai, Shenzhen, and Chengdu).  Customers can access to ASFA leading personal and household hygiene products.  【ASFABaby】is a highly popular brand among mothers and pregnant women with daily sales exceeding 5,000 units. In Hong Kong, ASFA products are used in more than 100 childcare centres and kindergartens, for daily hygiene purposes in student-care and school environment.  Meanwhile, our pet-care brand 【ASFAWoof】has partnered with the Society for the Prevention of Cruelty to Animals (SPCA), for pet-loving families to enhance their pet and household hygiene.

ASFA is committed to providing high-quality and cost-effective hygiene products and services for individuals, families, businesses, and communities.  If you are interested in becoming an authorised partner of ASFA in Greater China and overseas, please contact us via email <email: enquiry@asfawater.com> or WhatsApp <+852 36115423> for more details on cooperation.

Social Contributions

ASFA Hong Kong gives back to the community and is committed to provide continuous care and assistance to elderly people, children with special needs and their families in Hong Kong. With our volunteers, we provide household hygiene products and subsidies the elderly people and families in need, to improve their hygiene awareness and living standards.  We welcome you to join the ASFA Hong Kong volunteer team, please call or WhatsApp 36115423 for assistance.

ASFA cooperated with the following social welfare and service organizations:

• YWCA
• Rotary Club International
• Hong Kong Children's Positive Development Association (HKCPGA)
• Hong Kong Association for the Visually Impaired and Holistic
• Caritas Hong Kong
• Hong Kong Sheng Kung Hui Kindergarten
• Hong Kong Hereditary Breast Cancer Family Registry